LT COL NOEL ELLIS 04/IV/2024 Have you guys faced a challenge of something called “Cold Calling”. Many companies have a call centre located in a slum in Dharavi to a swanky mall. They somehow get hold of your details and call you for buying homes, selling cars and you name it, ‘only at odd hours’. Bank finance people, loan services, credit card services are on a lookout whom to call and disturb. These days there are frauds of umpteen kinds which access your number or social media account. One mistake and it is ‘Mayday’ for you. Like these days, I am fighting Airtel as they are very concerned about my mobile bill. “Hello Sir, main Aarti baat kar rahi hun Airtel se. Kya app ‘Mr El Tee Kol’ bol rahe hain”. “Haan ji bolo”, ignoring her ignorance. Her voice sounds so dusky and sweet that one thinks chalo sun lo kya kahti hai. Though my BP shoots to 360/420 when such calls come. “Aap Vodafone use kar rahe hain aur xx amount ka plan use kar rahe hai”? H...